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What happened in real estate today, and what the industry is saying about it, in a quick read. This is the latest edition.
Lorie Logan, president and CEO of the Federal Reserve Bank of Dallas, says at least two more 25-basis-point rate increases are needed to address above-target inflation, Scotsman Guide reports. She spoke Friday at Davidson College.
Read the full Take →VantageScore announced Friday that president and CEO Silvio Tavares is stepping down after five years leading the credit scoring company, HousingWire reports. Anthony Hutchinson, who previously led its public affairs and government relations efforts, is interim CEO.
Read the full Take →The U.S. Census Bureau said Monday that private residential construction ran at a seasonally adjusted annual rate of 848.8 billion dollars in September. That is 5.5 percent below the revised August estimate of 898.0 billion dollars, a month-over-month change.
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Subscribe freeEvery day we keep only what is worth saving from the real estate internet. 1,328 Takes so far, from 214,233 sources. If you only read a few, read these.
You were taught to answer "another agent will do it for less" with your value, your marketing plan, and your track record. But the conversation is lost half a second earlier, on your face, and the fix is a question that never mentions your fee.
It does not ask for an update, a decision, or a call back. It asks for something no other follow-up asks for, which is why people actually answer it.
You think about mailbox security as a password and a second factor, and you believe that changing the password after a scare ends the problem. A former FBI special agent describes what an intruder actually does once he is inside, and it lives on a settings page you have almost certainly never opened.
Most mail vendors can do it, but you have to ask. One question to yours, and the same postcard lands in the inbox in the morning and in the mailbox a few hours later.
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Subscribe freeBuilt on listing histories and property records most agents never see side by side. Open any tool to see a full sample report.
Your new listing is the best reason all year to write to the street. Scores the homes around your new listing on how long the owners have been there, how much they’ve gained since buying, and how closely their home matches yours.
See a sample report →Stop mailing everyone. Mail the right ones. Scores the homes around a sale you just closed on how long the owners have been there, how much they’ve gained since buying, and how closely they match.
See a sample report →Your farm, sorted by who is most likely to sell. Takes up to 500 homes around the center of your farm and finds the long-time owners worth mailing.
See a sample report →Sellers Google you before they call. Make sure they like what they find. Shows you what a homeowner sees when they search your name, then rebuilds it: your homepage’s first screen, your Instagram and LinkedIn, ten posts worth making, and the email every new lead should get.
See a sample report →Your seller is going to ask why there are no offers. Have the answer first. Tracks the homes competing with your listing, including ones that came back at a lower price.
See a sample report →Talk for five minutes. Launch the listing tonight. Turns a five-minute voice note into your MLS description, 8 captions, a coming-soon email, flyer copy, 5 Facebook and Instagram ads, and the buyer objection to get ahead of, all checked for Fair Housing.
See a sample report →Be the agent who knows what your ZIP did this week. See how fast homes are selling in your ZIP, which ones came back for another try, and at what price, with This week’s Take.
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No agent has the hours to keep up with every podcast, video, and headline in real estate. CURATED reads them all and sends you only what matters, in a quick read every weekday. Always free.