Stop mailing everyone. Mail the right ones.
Scores the homes around a sale you just closed on how long the owners have been there, how much they’ve gained since buying, and how closely they match. It flags the homes most likely to list next and writes the letter for each group.
Showing the top 6 of 61. Every one of them is in your file, with its own letter. Estimated ranges come from this year’s sales near each home and are for your planning only; the letters never quote one.
Every home gets a score out of 100. The higher the score, the sooner it’s worth a letter. 80 and up: start here.
Owner names are for addressing the letter only and never count toward a score. Trusts and companies are flagged so the letter goes to the entity.
Owner name, mailing address, score, and the letter for each home, best first.
Come back in 30 days for the second touch in the plan below.
Postcard
Social post
The full report also includes the phone script, voicemail, email, text message, and neighborhood ad copy.
| When | What | Who |
|---|---|---|
| Days 1–3 | Mail every home in your file the letter written for it, the top 25 first | All 61 homes |
| Week 1 | Call or email every neighbor who asked for a meeting or to watch their street, from your leads table | Your leads |
| Day 30 | Second touch: a short note on what has closed or listed nearby since | Top 25 |
| Day 60 | Offer a no-obligation value review; follow up with anyone who responded | Top 25 |
| Day 90 | Third mailer with the latest nearby sale; run SoldLoops again for fresh scores | All 61 homes |
Before you reach out
- Do Not Call: scrub any phone number against the National and your state Do Not Call lists before calling.
- TCPA: texts and automated calls need prior express written consent. CURATED provides no owner phone numbers or emails, so text and phone scripts are for people you already have permission to contact.
- CAN-SPAM: commercial email needs your identity, a physical address, and a working opt-out.
- Fair Housing: market the property and the market, never who should live there.
Your details fill in every letter
Enter them once. Your name, brokerage, and phone replace the placeholders in every letter and invite on this page.
What to do with what this made, step by step. Each step links to what the top agents and coaches in the CURATED Library say to do.
Start at the top of the ranked list, sign those letters by hand, and spend your best mail on the homes most like the one you sold.
Rewrite the listing’s website for neighbors who might sell, and post the Just Sold as the story of what it took to close.
Tell the top of the list what the sale means for homes like theirs, keep to what you can show, and ask if a number like that interests them.
Send the owners who didn’t answer one true fact about their street with no question on it, and when one says no, ask what changed.
Offer one thing from a local shop each month for a year, so your sellers reach out to you, and leave your logo off it.
Let your assistant or partner send the request, and ask your sellers to mention the neighborhood where they sold.
The day you close, set reminders for one and two years out, and when a seller mentions a friend who might move, ask to be looped in by text.
When one raises a hand, walk in with the plan for their home already written, and keep mailing the area every month as your farm.
What the agents and coaches we follow actually do here, each one a CURATED Take you can read in full.
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