Be the agent who knows what your ZIP did this week.
See how fast homes are selling in your ZIP, which ones came back for another try, and at what price, with This week’s Take. Then send your homeowners a ready-made version that makes you the go-to source for their market.
Updated Oct 21, 2026
Millbrook is slowing, but not for homes priced right. Listings are coming off the market after a median of 41 days, up from 29 the 90 days before, yet the 23 that went under contract in their first two weeks got 99.3% of their first asking price.
| Window | Closings | Median price | Median days |
|---|---|---|---|
| Jul 23 – Aug 21 | 24 | $679,000 | 34 days |
| Aug 22 – Sep 20 | 22 | $688,000 | 41 days |
| Sep 21 – Oct 20 | 15 | $690,000 | 47 days |
Fewer closings each month, at slightly higher prices, with each one taking longer: buyers are still paying, but only for the right house.
The $684,000 median everyone will quote mixes two markets. 48 houses closed at a median of $731,000, and 13 townhomes and condos at $412,000. Tell a homeowner which one is theirs.
| Street | What happened |
|---|---|
| Holloway Bend Dr | 4 closings, all on the first try, at a median 99.8% of first ask; median $742,000 |
| Carriage Lamp Ct | 1 closing at $918,000, the highest in the ZIP this quarter |
| Mulberry Row | 5 townhome closings at a median $398,000, the most of any street |
| Tanyard Hill Rd | 3 homes back on the market after cutting a median 6.1% from their first ask |
- Mail Holloway Bend Drive first. Four first-try closings at 99.8% of asking is the best street story in the ZIP. Build the list with FarmLoops →
- Quote the split, not the median. A townhome owner on Mulberry Row and a house owner on Carriage Lamp Court are reading different markets. Send each the number that is theirs.
- Price your next listing for the first two weeks. 38 of the 112 homes for sale have already cut. The 23 that went under contract in two weeks never needed to.
Homes in Millbrook are taking a median of 41 days to go under contract or come off the market, up from 29 in the three months before. The ones priced right the first time are still moving: 23 went under contract within two weeks this quarter, at 99.3% of their first asking price. If you’ve thought about selling, I’m happy to run the numbers for your street.
A market update for your homeowners, under your name
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ZIP 37064, Millbrook
Homes in Millbrook are taking a median of 41 days to go under contract or come off the market, up from 29 in the three months before. The ones priced right the first time are still moving: 23 went under contract within two weeks this quarter, at 99.3% of their first asking price. If you’ve thought about selling, I’m happy to run the numbers for your street.
This week by the numbers
| What we track | This week |
|---|---|
| Median closed price, last 90 days | $684,000, up 2.1% |
| Closings, last 90 days | 61, down from 74 |
| Days on the market before going under contract or coming off | 41, up from 29 |
| Homes for sale now | 112 |
| Below their first asking price | 38 of 112 |
| Houses vs. townhomes and condos, median | $731,000 vs. $412,000 |
What to do with what this made, step by step. Each step links to what the top agents and coaches in the CURATED Library say to do.
Pick the one area you want to be known for and report on it alone. Learn its streets well enough to answer on the spot.
Every homeowner can already find the median price. Lead with what their own ZIP did: time to sell, homes pulled or expired, and price drops.
Pick weekly or monthly and keep the day and the look the same. Leave out what their home is worth, and save that for a conversation.
Read the same numbers in the same order on video and post them weekly, then add one thing only you saw this week.
When a neighbor asks about the market, offer to send it. Then call about the update or the home that just listed nearby, not about selling.
Some owners who pulled their listing come back. Keep them on a monthly or quarterly list, and ask what made them want to sell in the first place.
Sort your farm into long-time owners and everyone else, each with its own letter, and mail on a schedule you can keep.
What the agents and coaches we follow actually do here, each one a CURATED Take you can read in full.
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