The Free Customer Research Sitting Inside Google's Review Questions
Google now asks reviewers to fill in extra details about a place. Which details it asks for is a direct read on what people in your line of work keep wanting to know.
2-minute read
CURATED Today
Monday, September 21, 2026
Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.
A new edition every Monday through Friday, on your lunch hour.
Today’s finds 37
The Time AI Costs You That Never Shows Up Anywhere
You cannot tell whether a tool saved you anything, because the time you spend fixing its work is never written down. One month of counting settles it.
2-minute read
What to Write Down Before You Try Another New Tool
Most tool trials never end. They fade, because nobody wrote down what winning would look like. One sentence and one date decide it for you instead.
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What to Check in an MLS Export Before AI Averages It
An AI tool averages every row in the file, even the sales that do not belong there. Pull those out and the number you show a seller changes.
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What to Count as a Win on a Prospecting Call That Gets No Appointment
Aim only at appointments and almost every calling block feels like a loss. This agent sets a lower bar on purpose, and the same calls start giving him something to use.
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What to Set Up When a Seller Carries the Loan and Still Owes the Bank
A buyer can make every payment on time and still lose the house to a foreclosure. One piece of the closing setup decides whether that can happen at all.
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The Title Policy That Protects a Seller Who Carries the Loan
In an owner-carry deal the seller becomes the lender, and lenders protect their own lien with a policy of their own. Here is what it covers and when to ask for it.
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How to Announce a Series of Posts So People Follow Instead of Scrolling Past
An agent whose team sells hundreds of homes a year opened a ten-part run of posts. Her first post does four separate jobs, and every one of them is easy to copy.
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What to Save Before Your Custom GPTs Stop Working
Your written instructions move to the new format on their own. One part does not, and the links you already handed out could break for the people who use them.
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How to Get Named When a Buyer Describes Their Situation to AI
People stopped asking which agent is best and started typing out their whole situation instead. One kind of page on your site is what a machine matches against that.
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The Timing Rule That Keeps a Buyer Out of the Busiest Weeks
The best week to buy is a seasonal average, and it is not the cheapest week of the year. What an agent can use is a rule for how far ahead of a market's busiest stretch a buyer should start.
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How to Do a Flip When You Have No Capital and No Contractor
Agents talk themselves out of deals one missing piece at a time. This structure needs three people, and the agent's share of it is the work they already do.
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The Order to Move Money In When a Commission Check Lands
Most agents move a check the same way every time, and that order is why putting money back into the business always feels like a loss. Changing the order costs nothing.
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The Routine That Wins Over Somebody Who Already Has Their Person
A top producer said out loud how long the last person had taken to earn his business. The routine that followed is short, repeated, and never once a pitch.
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How to Answer a Seller Who Says They Will Just Use Their Friend
Most agents hear the friend and go straight to asking for a walkthrough or a commission. There is a word-for-word answer that leaves the friend alone and gets the seller asking you to explain.
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What to Put in a Video Intro Instead of the Montage You Are Proud Of
A one-minute opener with a slick edit was losing people, and the chart showed exactly where. What replaced it is three beats and a hard time limit.
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What to Post So the Person Comparing Agents Picks You
Your best-looking posts get the views. A plainer kind of post is what people find when they start checking you out, and one video of it booked eight appointments.
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What to Do About the Buyer Who Has No Credit Score at All
A buyer with savings and no debt has had nothing a lender could score. A second scoring model has now been approved, and it counts rent and utility payments.
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How to Turn Your Messy Deal Notes Into a Client Update
The notes you already typed hold the whole update. A prompt you can paste turns them into one page, and one line in it stops a clean-looking draft from hiding a guess.
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What to Practice Instead of Fifty Scripts You Will Never Use
A coach says the objections you get are the same two or three, over and over. Find yours, and the stack of scripts you never learned stops mattering.
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Where to Put the Lead Who Says Do Not Contact
A do not contact stage leaves the one person you can never call sitting in your pipeline. There is a better place for them, and your contact software probably already has it.
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What to Leave Off a Client Gift So It Gets Used
Your logo turns a present into an ad, and the client knows who it came from anyway. One choice about where your name goes decides whether the thing gets used at all.
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What to Check Before a Client Counts on a Reverse Mortgage
Two questions tell you whether a reverse mortgage is even possible for a client. One is the age rule, and the other is about how much of the home they already own.
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The Fee That Keeps Coming After You Hit Your Brokerage Cap
The cap is not the last thing you pay. Two worked examples show what still comes out after you hit it, and what decides the size of it.
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How to Stop Getting Average Work Back From AI
You paste in a sample you like and the result still comes back flat. There is a second half to that move, and it is one sentence long.
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What to Change About a Topic Everyone Else Has Already Covered
A topic can be right and still be worth nothing, because right is not the same as new. One rule tells you which of your ideas is worth making and which is already everywhere.
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How to Turn a Buyer's Screenshots Into MLS Numbers Without Typing an Address
Your buyer sends pictures of houses, not addresses, and somebody has to find every one of them in the MLS. One agent hands the whole batch over at once.
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The Videos That Turn a New Viewer Into Someone Who Calls You
Your view count climbs and the phone stays quiet. Sort your own numbers one way and you can see what kind of video your steadiest viewers actually watch.
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What to Check After You Unlist a Video So It Really Goes Away
Hiding a weak video is the standard repair. One thing left in place keeps it counting anyway, and it is not on anyone's checklist.
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What to Put in Your Channel Name When Others in Town Use the Same One
Several agents in one town can run a channel under the same name. Viewers read them as one company, and the cost of that shows up as a client who signs with someone else.
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How to Find the Questions AI Asks Itself Before It Names an Agent
When someone asks a chat tool for the best agent in a neighborhood, the answer gets built from a pile of smaller questions you never see. Work out that list and you know what to publish.
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The Zero Down Loan That Covers Veterinarians, Not Just Doctors
A buyer with student loans and no savings gets told to wait a year. This program was built for that exact person, and the list of who counts as a medical professional is longer than you would guess.
2-minute read
The Past Clients Who Should Refinance Even With a Three Percent Rate
You wrote off everyone holding a low rate, so you never call them. Four groups in your own past client list have a reason to refinance right now, and the low-rate group is one of them.
3-minute read
How to Get a Phone Number Before a Visitor Reaches Your Open House
A sign-in sheet takes whatever a visitor feels like writing on it. At a gated listing there is one moment when they need something from you first, and that is the moment to ask.
2-minute read
What to Send a Buyer More Often Than You Think You Should
Two findings from a national buyer survey point at the same task, and it is not the one your buyer presentation is built around. It is also the task most agents ration, for fear of being a pest.
3-minute read
What to Put on the Showing Page Your Buyer Never Sees
Everyone prepares something to hand the buyer. The document that changes how you negotiate is the other one, and it comes out of the same prep.
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What to Say When Someone Asks Your Website What Their Home Is Worth
Someone asked your website what their home is worth, and a computer gave them a number. One team leader calls with a single offer about that number, and he says one of those calls became a listing.
2-minute read
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