CURATED. For Agents
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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Pro

Prompt in Action this week

Every agent is told to use AI. Almost nobody shows you how. We take a prompt from the Prompt Library, run it on a real-world example, and show you every question it asks, the exact result it makes, and how to use that result with a client today.

Seller Communication

Answer a Seller Who Asks What Higher Rates Mean for Their Price

Marcy and Dan want $549,000 and want to be gone by March 1. After the Fed news, Marcy texts “Does that mean our price drops? Should we just wait until spring?” Playbooks from the CURATED Library go in, and three moves for Thursday’s listing appointment come out.

See it in action →
Open Houses

Turn This Weekend's Open House Into Next Week's Appointments

Casey hosts 18 Birchmere Lane on Sunday. The last three open houses drew about 12 groups each and one real conversation in total, and the sign-in sheet has never been checked with the broker. Coaches’ playbooks from the CURATED Library go in, and three moves and a Monday follow-up sheet come out.

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Working With Buyers

Answer a Buyer Who Wants to Wait for Rates

Tess and Ryan are comfortable at $3,300 a month, their lease ends January 31, and after the Fed news Ryan texts “Let’s just wait for rates to drop, maybe spring.” Four playbooks from the CURATED Library, applied to this buyer.

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Seller Communication

Turn Your First Week of Showings Into Your Next Three Moves

Eight days at 52 Larkfield Lane: 14 showings, no offers, one buyer back for a second look, and a seller texting “Should we drop the price?” Three coaches’ playbooks, applied to this listing.

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Negotiation & Deal Defense

Compare Multiple Offers Without Missing the Non-Price Terms

Three offers on 88 Sycamore Court. The highest one is contingent on selling a home that isn’t listed yet. The cash one is $27,000 lower. The sellers have to close before December 31.

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Scripts & Objections

Answer “Another Agent Will Do It for Less” Without Defending Your Fee

A seller says, “Another agent will do it for 1.5%. Why are you more?” Instead of defending the fee, the agent finds out what the seller thinks the fee should buy.

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Publicity & PR

Find the News Angle in This Listing

A 1928 stone Tudor built by the same stonemason as the town’s restored footbridge, with the signed blueprints. Is any of it news, or just a nice house?

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Seller Communication

Write the Weekly Seller Update That Shows Real Work

Week two at 4610 Aspen Bend: 12 showings, a cheaper listing two streets over, and feedback that the yard feels small. The sellers need the truth, without panic.

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Prospecting & Lead Generation

Introduce Yourself as the Listing Agent for Their Neighbor

A new listing at 1407 Juniper Ridge Drive and 31 groups at Saturday’s open house. Now reach the neighbors, without claiming buyer demand you can’t prove.

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