What to Post When Your Niche Has Nothing Pretty to Film
A Greater Boston probate agent posts clips most agents would delete, and she says two million people have watched them. The footage is not the part that works.
2-minute read
CURATED Today
Wednesday, October 14, 2026
Published 1:31 PM ET
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Today’s finds 5
The Listing Line That Keeps Sellers From Calling You Between Updates
One playful sentence at the listing appointment ties an extra call to a price cut. A Florida agent says it works, and it rests on a check-in schedule she always keeps.
2-minute read
How to Get a Seller to Choose a Price Change Before You Name a Number
A stuck seller hears every choice they have, in a set order, and picks one. The number only comes out after they choose and ask, which changes who is doing the pushing.
3-minute read
How to Check That Buyers Searching the Neighborhood Can See Your Listing
A home can be listed on a big home search site and still not show up when buyers search its community. A study of 500 homes found which sites left out the most, and at what price.
3-minute read
The Tax Break End Date That Shows Which New York City Rental Owners May Sell
Thousands of New York City rental buildings carry a tax break with an end date on the city's own records. See where to read that date, and why it matters years before it arrives.
3-minute read
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