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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Today

Thursday, October 29, 2026
Published 11:41 AM ET

Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.

A new edition every Monday through Friday, on your lunch hour.

Today’s finds 6
NEED TO KNOWScripts & Objections

What to Ask Before You Agree to Be the Last Agent a Seller Meets

Going last can feel like the safe slot, until another agent lists the house the night before. One coach finds out who else is coming, and when, before she hangs up.

3-minute read
NEED TO KNOWBuyers

What to Add to a New Build's Price Before You Compare It to a Resale

A new home can look cheaper than the resale down the street until you price the house your buyer would actually get. Two coaches give the line-by-line list, including a property tax line to check before your buyer commits.

3-minute read
NEED TO KNOWSearch & Reputation

How to Get Found by the Agents Who Are Searching for a Referral Partner

A local search expert says every referral he got from a stranger came from another agent, not a consumer. So he plans a page just for those agents, and he lists what goes on it.

3-minute read
NEED TO KNOWDatabase & Follow-Up

What to Say Each Week to the Person Who Referred Your Client

A former San Diego agent called the person who sent him each client every week, slow weeks included. The call is short, and in his telling, it brought him the next client.

2-minute read
NEED TO KNOWDatabase & Follow-Up

How to Know Which Past Client to Contact Today and What to Send Them

A Boston agent whose business runs on referrals lets an old photo app pick which past client she contacts. The photo becomes the message, and none of it is about real estate.

2-minute read
NEED TO KNOWDeal Defense

What to Try When One Heir Refuses to Sell the Family House

One family member would not sell, so this agent closed on 75% of a probate house anyway. Here is who to call before it goes on the market, and the worst case a buyer has to accept.

2-minute read