The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.
Not the news. Everything else.The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.
A new edition every Monday through Friday, on your lunch hour.
The Question That Tells You How Many Options to Give a Client
Some clients want a long list, and some just want you to choose. One question asked first tells you which, and an insurance seller who uses it thinks it moved her firm's close rate 30 points.
2-minute read
NEED TO KNOWDeal Defense
What to Say When a Client Melts Down Over One Small Repair
One coach sorts what each client wants into three sizes. When a small item blows up later, he reads back what they told him mattered most before he touches the item.
2-minute read
NEED TO KNOWMarket the Listing
How to Find the Buyers Who Missed Out on a Home Like Your Listing
A home that sold near your listing last month may have drawn more than one offer. One question to its listing agent can get you the agents whose buyers did not get it.
2-minute read
NEED TO KNOWMarket the Listing
How to Plan the Two Weeks Before a New Listing Hits the Market
Most agents answer the seller's Zillow question with a date and hope. Two coaches set the day with the seller, then give every day before it a job, down to which agents see the house first.
3-minute read
NEED TO KNOWScripts & Objections
The Question That Gets a Seller to Name a Price They Will Not Back Out Of
A house that did not sell the first time got an all-cash offer about a day after one phone call. Here is the question the agent asked, and what he did when the owner was not sure.
2-minute read
NEED TO KNOWBuyers
The Line That Keeps a Buyer on a Tight Budget From Falling for One House
One brokerage CEO says buyers can be taught a single sentence. It spreads their hopes across several homes, so a lower offer only has to land once.
2-minute read
NEED TO KNOWDatabase & Follow-Up★
How to Stop an Automation From Emailing Leads After You Turn It Off
Turning off an automation in Follow Up Boss does not stop the emails already on their way. One choice in a pop-up does, and the older version of the software does not offer it.
2-minute read
NEED TO KNOWWin the Listing
What to Email a Seller Who Says No to a Price Change
When a seller turns down a price change, most agents rush to defend their advice or fold. One agent asks a single question instead, and if it is still no, sends a three-line email that sets the next date to look again.
2-minute read
NEED TO KNOWBusiness & Compliance
How to Find Out Whether Instagram Is Closing Deals You Never Counted
If you think Instagram is not working, check before you quit. One coach has agents ask two questions about last year's deals, and one agent with a small account was surprised.
2-minute read
NEED TO KNOWScripts & Objections
How to Tell if a Homeowner Who Says Bring Me a Buyer Means It
A homeowner who tells you to bring a buyer sounds like a yes. One question about what happens after a great offer shows whether it is, and when they could really move.
3-minute read
NEED TO KNOWSearch & Reputation
The Old LinkedIn Profile That Makes a Referral Think They Have the Wrong Person
A referral who looks you up may land on a LinkedIn page you made years ago. An operations partner for agents says it shows up near the top of a name search, and you can test it yourself.
2-minute read
NEED TO KNOWBusiness & Compliance
What to Add to Your Facebook Lead Form When You Cannot Call Every Lead
One agent buying $5 leads had more coming in than one person could call. A team leader's fix makes each lead cost more on purpose, and he guesses by how much.
Every script, tactic, and story worth knowing, in one place. Every tool, the Library, Ask CURATED, and every prompt. $21/month while launch pricing lasts, less than 70 cents a day. Cancel anytime.
Not ready yet?
Get CURATED free in your inbox, every weekday.
Today’s top real estate news stories, and what agents are saying about them.
CURATED Today: the scripts, tactics, and ideas worth using, from the 5,579 real estate sources we read in the last 24 hours.
An AI prompt of the day you can copy and use today.
A quick read, so you never have to dig through it yourself.