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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Today

Friday, November 6, 2026
Published 12:03 PM ET

Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.

A new edition every Monday through Friday, on your lunch hour.

Today’s finds 10
NEED TO KNOWScripts & Objections★

What to Say When a Seller Asks if Now Is a Good Time to Sell

Answer too fast and you may tell a seller who has to sell now to wait. This agent asks one short question first, and keeps a line ready for the seller with a deadline.

2-minute read
NEED TO KNOWMarket the Listing

The Prompt That Checks Your Listing Against the Way Buyers Search Zillow

An Austin agent runs her listings through AI with two Zillow pages and her MLS printout. On one listing, the check turned up a feature she had ranked too low and a tax field she had left blank.

3-minute read
NEED TO KNOWSearch & Reputation

How to Keep the Proof You Need If Google Drops Some of Your Reviews

One agent's Google profile fell from 104 reviews to 83. Without a copy made ahead of time, he says, you cannot even work out which ones are missing.

3-minute read
NEED TO KNOWOpen Houses

The Listing Agreement That Lets You Hold an Open House for a For Sale by Owner

A Phoenix team leader holds open houses for owners who sell their own homes. One short agreement got his broker to say yes, and he says about 48 percent of those owners list with him later.

3-minute read
NEED TO KNOWMarket the Listing

How to Email the Neighbors Around a Home You Sold So They Write Back

One agent's team emailed 500 homeowners near a home it had just sold, and 30 wrote back. The email is short, and one question in the follow-up led to a listing appointment.

4-minute read
NEED TO KNOWDatabase & Follow-Up

How to Start a Home Anniversary Plan for a Client Who Bought Years Ago

Missing a past client's first home anniversary does not mean the moment is gone, even ten years later. One date field, set up the right way, and emails that never name the year let you start now.

3-minute read
NEED TO KNOWSearch & Reputation

What to Count From Your Career That a Sales Total Leaves Out

Good agents keep asking a coach why a client chose a part-time agent over them. The fix is a set of career counts on one page of your website, kept current.

3-minute read
NEED TO KNOWScripts & Objections

How to Call Back an Expired Seller Who Just Hung Up on You

A seller who hangs up on you is easy to cross off. One coach calls back the same day with a short opening line, and a seller who was furious on the first call ended up booking a meeting.

3-minute read
CURATED from Jackie Kravitz, a real estate coach, on YouTube, "Copy These Live Cold Calls to Get 1 Listing a Week"· November 5, 2026Watch on YouTube at 42:57
The Quick Take

A real estate coach posted a long video of her own live calls to homeowners. Several are to expired listings. An expired is a home whose listing contract ran out before it sold. She says new expireds get a lot of calls from agents.

One seller she reached was furious. He blamed his last agent. He said he would rather stay in the house and not sell. He told her to mail him something, and the call ended with no meeting.

She called him back. "Wasn't even an hour later," she says. Her reason: "The fact that he was so angry to me says he wants to sell. Cuz if he didn't want to sell, he didn't care."

Here is how the second call opens.

"This is Jackie. I spoke with you half an hour ago about your house for sale. I know you're super upset and rightfully so. You asked me to mail you my information. I want to just ask you cuz I couldn't stop thinking about our conversation."

Then she answers the mail request head on. "you're not going to choose somebody just based on what they send you in the mail. All it will take on my end is 20 minutes."

This time he was calm. He still did not book. He said he would call her the next morning. She did not wait for that call. "I'm not going to sit around and wait for him to call me." She called him at 8:30 the next morning, and he set a meeting for Monday.

She does the same thing on other calls in the video. One seller hung up while having his coffee. She called back later that day and opened with what he had told her: "you told me you do want to sell the property and you were going to remodel your kitchen because your agent said that was necessary in order to sell." He set a time to meet.

Another seller said he would relist with the same agent, then hung up. She called right back and got no answer. She waited about 30 minutes and called again, and he agreed to meet.

Her rule for expireds: "You cannot wait for the next day or two days later."

Our Take

A hang-up feels like the end of the call. On these calls it was the middle. Her read is that anger is a sign the sale matters to the seller. Someone who does not care whether the house sells has nothing to be angry about.

The opening line does three jobs. It names the first call, so you are not a stranger. It says you kept thinking about it, which explains why you are calling again so soon. And it repeats what the seller told you, so they hear that you listened. Only then does it ask for 20 minutes.

The speed is the rest of it. A seller who says they will call you tomorrow has made you no promise. She takes the next step herself, the same day or first thing the next morning.

One caution is ours. Before you call anyone back the same day, ask your broker which do-not-call rules and calling hours apply. Ask too what to do when someone tells you to stop calling.

Do This
  1. Before you call back anyone who hung up, ask your broker which do-not-call rules and calling hours apply. Ask what to do if someone tells you to stop calling.
  2. When an expired seller hangs up or says call me later, plan a callback for the same day.
  3. Open by naming the first call. If you did keep thinking about it, say so. Then repeat what they told you.
  4. If they asked you to mail something, say they will not pick an agent from what arrives in the mail. Ask for 20 minutes instead.
  5. If they say they will call you tomorrow, call them first thing the next morning instead of waiting.
Related CURATED Takes 4Scripts & Objections★How to Book a Listing Appointment Without Handing the Seller a Way Out→Scripts & Objections★The Opening Line That Stops An Expired Seller From Hanging Up→Scripts & ObjectionsWhy a Hang-Up Is a Timing Signal and Not a No→Scripts & ObjectionsWhat to Ask Before You Agree to Be the Last Agent a Seller Meets→
NEED TO KNOWDatabase & Follow-Up

What to Send Your Database When the Weather Is About to Turn

One look at next week's forecast tells you when to reach out. A productivity coach gives the exact words to type into ChatGPT, and says no agent is doing it on short notice.

2-minute read
NEED TO KNOWBusiness & Compliance

The Reward for Sending Buyers to a Lender That Does Not Come as a Check

A real estate lawyer says a reward for sending buyers to a lender does not have to be a check. He names the quiet forms it can take, and why a new label does not fix it.

3-minute read