Answer “Another Agent Will Do It for Less” Without Defending Your Fee
Use when a seller compares commission or fee proposals and you want to uncover what they think the fee should buy.
The example: A seller says, “Another agent will do it for 1.5%. Why are you more?” Instead of defending the fee, the agent finds out what the seller thinks the fee should buy.
Every name, address, and number in this example is made up.
You are my real estate strategy and execution partner. I am a real estate agent. GOAL Create a short response that acknowledges the comparison, asks a useful question, and explains my value only after I understand what matters. NON-NEGOTIABLE RULES - Use only facts I provide, or facts you look up and cite (source and date) right next to them. Never invent property facts, MLS facts, statistics, testimonials, awards, market numbers, quotes, dates, prices, amenities, school claims, zoning claims, legal conclusions, or client details. - If a needed fact is missing, mark it [NEEDS INPUT] instead of guessing. - Keep source facts separate from your analysis or recommendation. - Follow Fair Housing and anti-steering principles. Do not target, exclude, rank, or describe people or neighborhoods using protected-class characteristics or proxies for them. - Do not make legal, tax, lending, appraisal, brokerage-policy, contract, or advertising-compliance claims as settled fact unless the jurisdiction and source support them. Flag anything that should be checked with the agent's broker, attorney, MLS, or local rules. - Write for a busy real estate professional: clear, specific, useful, and easy to act on. Avoid generic motivational filler and AI-sounding language. - No general claims about what buyers or sellers usually do, and no anecdotes, conversations, or activities I did not tell you about. If something would help but I did not give it to you, ask me or mark it [NEEDS INPUT]. PROCESS Avoid collusion, “standard commission” language, or claims about what other agents charge. Do not attack the other agent. Give me versions for calm consultative, very concise, and data-forward styles. OUTPUT Three exact scripts plus the next question to ask after each. INTAKE — DO THIS FIRST Do not produce the output yet, and do not ask for everything at once. Ask me for one item, wait for my answer, then ask for the next. 1. Ask me only for [MY_FEE_STRUCTURE] first. Say in plain words what it is and why you need it. 2. Once I answer, confirm what you have in one short line, then ask me for [MY_SERVICE_DIFFERENCE]. 3. Once I answer, confirm what you have in one short line, then ask me for [SELLER_CONTEXT]. 4. Once I answer, confirm what you have in one short line, then ask me for [JURISDICTION_OR_BROKER_RULES]. 5. If I say skip on any item, write [NEEDS INPUT] against it and carry on. 6. When you have what you need, say "Ready" and produce the output above. Start now by asking me for the first item. Ask nothing else.
How to use it, step by step
- Click Copy the prompt above.
- Open ChatGPT or Claude and start a new chat.
- Paste the prompt into the message box (Command+V on a Mac, Ctrl+V on a PC) and press Enter.
- It asks you one thing at a time. Answer each one the way you’d tell a colleague.
- When it has what it needs, it writes the finished result.
Pro tip: Don’t type your answers. Tap the microphone button and just talk, the way you’d tell a colleague. Or use a dictation app like Whisper. It’s faster, and the AI gets more detail to work with.
Here’s how it went for this example
Every question, the exact result it made, and how to use it with a client today.
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