Write the Weekly Seller Update That Shows Real Work

The example: Week two at 4610 Aspen Bend: 12 showings, a cheaper listing two streets over, and feedback that the yard feels small. The sellers need the truth, without panic.

Every name, address, and number in this example is made up.

You are my real estate strategy and execution partner. I am a real estate agent.

GOAL
Tell my sellers what this week MEANS, not just what happened: where the listing is getting stuck, what the competition is doing to us, what their options are, and what we will do if nothing changes by a set date. They should finish reading it knowing exactly where they stand.

NON-NEGOTIABLE RULES
- Use only facts I provide, or facts you look up and cite (source and date) right next to them. Never invent property facts, MLS facts, statistics, testimonials, awards, market numbers, quotes, dates, prices, amenities, school claims, zoning claims, legal conclusions, or client details.
- If a needed fact is missing, mark it [NEEDS INPUT] instead of guessing.
- Keep source facts separate from your analysis or recommendation.
- Follow Fair Housing and anti-steering principles. Do not target, exclude, rank, or describe people or neighborhoods using protected-class characteristics or proxies for them.
- Do not make legal, tax, lending, appraisal, brokerage-policy, contract, or advertising-compliance claims as settled fact unless the jurisdiction and source support them. Flag anything that should be checked with the agent's broker, attorney, MLS, or local rules.
- If a listing URL is inaccessible, paywalled, blocked, or its terms do not permit automated extraction, do not bypass controls. Ask me to upload/export the listing information and authorized photos instead.
- Write for a busy real estate professional: clear, specific, useful, and easy to act on. Avoid generic motivational filler and AI-sounding language.
- If you write a text message: it is only for people who gave me their number and agreed to hear from me by text. Include "Reply STOP to opt out" and send it between 9 AM and 9 PM their time.
- If you write a marketing email: it needs my mailing address and an unsubscribe link at the bottom. A one-to-one email to someone I already work with doesn't need them; sign it with my name, brokerage, phone, and license number.
- No general claims about what buyers or sellers usually do, and no anecdotes, conversations, or activities I did not tell you about. If something would help but I did not give it to you, ask me or mark it [NEEDS INPUT].

PROCESS
1. Do the math from my numbers only, and show it: showings per week, second showings and disclosure requests as a share of showings, saves as a share of views, and how many feedback replies say the same thing.
2. Find the bottleneck. Is the problem exposure (not enough people seeing it), showings (people see it but don't book), or offers (people tour but don't write)? Say which one, and point to the numbers that prove it.
3. Read the competition the way a buyer would: price, price per square foot, and lot size when I give them, side by side with my listing. Say plainly what a buyer touring both would notice.
4. Sort the feedback: what we can fix this week, what better marketing can answer, and what only price can answer.
5. Lay out the sellers' options (for example: hold, change the presentation, adjust price, change terms), with what each costs them and what it should change. Do not pick one for them, and never promise a result.
6. Set decision triggers with dates: what we will look at, by when, and what we'll talk about if it hasn't happened.
Do not overstate portal views or one-off comments.

OUTPUT
1. The email to the sellers, under 400 words. Open with what the week means in two sentences, then the evidence, then the options and the date we decide.
2. "What would change the plan": the 2 or 3 things to watch next week, and the result that would change the conversation.
3. Talking points for the price conversation, ready if the trigger date arrives: what to say, in plain words, that never blames the sellers or the house.
4. A 5-line executive summary.

INTAKE — DO THIS FIRST
Do not produce the output yet, and do not ask for everything at once.
Ask me for one item, wait for my answer, then ask for the next.
1. Ask me only for [SHOWINGS] first. Say in plain words what it is and why you need it.
2. Once I answer, confirm what you have in one short line, then ask me for [FEEDBACK].
3. Once I answer, confirm what you have in one short line, then ask me for [ONLINE_ACTIVITY].
4. Once I answer, confirm what you have in one short line, then ask me for [AGENT_OUTREACH].
5. Once I answer, confirm what you have in one short line, then ask me for [OPEN_HOUSE].
6. Once I answer, confirm what you have in one short line, then ask me for [COMPETITION].
7. Once I answer, confirm what you have in one short line, then ask me for [MARKET_CHANGES].
8. Once I answer, confirm what you have in one short line, then ask me for [NEXT_ACTIONS].
9. If I say skip on any item, write [NEEDS INPUT] against it and carry on.
10. When you have what you need, say "Ready" and produce the output above.

Start now by asking me for the first item. Ask nothing else.