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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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NEED TO KNOWScripts & Objections

Why 4% of Sellers Pick an Agent on Commission and 80% Never Interview a Second One

The sentence about a cheaper agent feels like the thing that decides the listing, which is why there is a script for it in every training. The same publication that printed one of those scripts also printed NAR's numbers, where commission sits fourth from the bottom of nine reasons sellers give.

2-minute read