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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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NEED TO KNOWScripts & Objections

How to Get a Seller to Name a Realistic Price Before You Show Up

Ask a seller what the house is worth and you hear the number they hope for. One coach rewords the question and adds a pretend prize for guessing right, and in his example the number comes down before he walks in.

2-minute read