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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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PRO TIPWin the Listing

The Two Sentences That Move a Seller Without Mentioning the Market

You answer a seller who will not come down with evidence about the market, inventory, days on market, what buyers are doing, and what they hear is their agent arguing for a smaller check. This coach never mentions the market at all: he moves the conversation to a date six months out and then asks one question about a price they can no longer afford.

3-minute read