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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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PRO TIPScripts & Objections

How to Reply to a Seller Who Will Not Come Down on Price

When a seller stacks up reasons not to sell, you reach for reasons to sell: the market, the equity, the spring competition. Every one of those hands them something to push back on, so on this recorded call review the coach has his student do the exact opposite out loud.

3-minute read