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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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PRO TIPWin the Listing

What to Ask Instead of Offering One More Incentive

Your seller's answer to a stalled listing is a price cut, and your buyer's answer to a stretched budget is asking for closing costs. Two housing analysts describe what builder sales consultants do instead, and it is a question rather than an offer.

2-minute read