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PRO TIPScripts & Objections

Why the Hand-Delivered Gift Before the Appointment Beats the Thank-You After It

You send the cookies after the meeting, because that is how thank-yous work and because it feels like it builds goodwill for the follow-up. A coach on a live call tells an agent doing exactly that he has the timing backwards, since the appointment he keeps losing is the one that never happened.

2-minute read