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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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NEED TO KNOWBuyers

Why Your Buyer Is Being Offered Up to $6,000 to Use a Different Agent

You have assumed the portals compete with you for the lead and then hand it back with a referral fee attached to it. Two of them are now paying the buyer directly to bundle a partner agent with the portal's own mortgage, which turns your competition into a number the buyer can see before they have met anybody.

2-minute read