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DID YOU KNOWSearch & Reputation

Why Getting Onto Someone Else's List Beats Publishing Your Own

The standing advice is to build your own best-of pages — best neighborhoods, best schools, best places to eat — and rank for them. This analysis of 5.32 million search results found that when a publisher's list and a company's list land on the same page, the publisher usually wins, and the company's page sits lower.

2-minute read