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NEED TO KNOWSearch & Reputation

Why Your "Best Neighborhoods In" Post Only Wins When the Search Itself Asks for a List

The standing advice is that roundups rank, so agents write the ten-best post and expect the format to carry it. The data says the format is not what wins: when a searcher explicitly asks for a set of options, listicles take a top-three spot at 54.5%, and when the wish for options is only implied, that falls to 10.2%.

2-minute read