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PRO TIPSearch & Reputation

Why to Update an Old Blog Post at the Top, Not Rewrite It

The instinct with a three-year-old neighborhood post is to gut it and start over so it reads current. The webinar's answer is the opposite: keep the original, stack a dated update on top, and you hold onto the one thing a brand new page cannot fake, which is that you were writing about this market years ago.

2-minute read