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PRO TIPMarket the Listing

Decide Which of Three Jobs Your First Line Is Doing Before You Hit Record

You open your videos the way you open a conversation — "I’m here at", "I wanted to jump on", "Today we’re going to talk about" — because it feels natural while you are filming. Every one of those makes the viewer wait for the point, and a Spokane agent's whole framework is that a first line has exactly three jobs to choose from.

2-minute read