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DID YOU KNOWMarket the Listing

Check What Your Brokerage's Coming Soon Program Actually Holds: One Has 284 Listings, the Other 3,896

The pre-market program in your brokerage's pitch deck sounds like an equal alternative to the one being pitched down the street, and a seller at the kitchen table has no way to tell them apart. Nearly six months after launch one of them holds 284 listings and the other holds 3,896, and they are adding roughly 15 and 180 a week respectively.

2-minute read