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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Today

Monday, October 5, 2026

Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.

A new edition every Monday through Friday, on your lunch hour.

Today’s finds 10
NEED TO KNOWSearch & Reputation

What to Check on Your City Pages Before Google Calls Them Spam

A columnist lists what Google's spam rules cover on agent and brokerage sites. A site that breaks them can drop out of search, and Google says it can take months to come back.

2-minute read
NEED TO KNOWScripts & Objections

What to Ask a Seller Who Reaches Out While Listed With Another Agent

A seller who is listed with someone else comes to you for advice. One agent's question has a condition built in, and it asks only what they would do once they are free to decide.

3-minute read
NEED TO KNOWMarket the Listing

What to Email a Buyer's Agent After They Book a Showing on Your Listing

The listing sheet leaves out the story of the house, and the buyer's agent is the one who gets asked. One agent sends a short note when a showing is booked, and only with the seller's okay.

2-minute read
NEED TO KNOWDatabase & Follow-Up

What to Offer a Divorce Lawyer Before You Ever Ask for a Referral

An agent who works divorce listings says a divorce lawyer needs the same few things on every case with a house in it. Here is her list, and the one question to ask at the first meeting.

3-minute read
NEED TO KNOWBusiness & Compliance

What to Check Before an Automated Tool Posts a Home You Did Not List

A tool that builds posts from your listings may also pull in homes where you worked with the buyer. A Texas broker explains why those photos are a problem.

2-minute read
NEED TO KNOWSearch & Reputation

What to Ask For in a YouTube Video Instead of Likes and Subscribers

Most agents save the ask for the end of the video and ask for the wrong thing. This coach gives the exact words to use, and numbers on how many viewers are left to hear them.

3-minute read
NEED TO KNOWDeal Defense

What to Get in Hand Before You List a House in a Divorce

A divorce listing can come with a court order you have not read and a title you have not seen. An agent who works these cases names what to get before you list.

3-minute read
NEED TO KNOWMarket the Listing

The Opening Line That Turns a Home Tour Video Into a Game

A man who films historic home tours in Charleston opens some of them by giving viewers a job to do. He says it keeps them watching longer, and the answers land in the comments.

2-minute read
NEED TO KNOWSearch & Reputation

How to Turn Old Zillow Reviews Into Google Reviews

A Kansas City team leader sent past clients their own words back with a new link. A quarterly list then shows each agent which clients still have not written one.

3-minute read
NEED TO KNOWDatabase & Follow-Up

How to Pull Old Expired Listings From the MLS You Already Pay For

Most agents call an expired listing the day it expires, along with everyone else. One agent shows each setting of a search in his own MLS that goes back more than a year.

4-minute read