The Number in Your Buyer Agreement You Can Lower but Never Raise
A coach explains why the fee in your buyer agreement is a ceiling, even when a builder offers more. The same coach names two words to keep out of that agreement.
2-minute read
CURATED Today
Friday, October 9, 2026
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A new edition every Monday through Friday, on your lunch hour.
Today’s finds 9
What to Ask an Owner Who Wants to Sell Because the Insurance Bill Jumped
Four questions show whether a longtime owner has made a firm choice to move or just has an insurance problem. One sum shows if moving would even save them money.
2-minute read
What to Know Before You Let AI Text the Leads You Stopped Calling
A story about an AI assistant working 60,000 old leads has been going around. Three coaches doubt the numbers, and one describes a risk that starts with who owns the phone number today.
3-minute read
What to Put in a CRM Stage and What to Put in a Tag
Mixing the two is how a stage list grows past what anyone can remember. Past that point, people sit in stages that no call list is watching.
2-minute read
How to Cover a Seller's Staging Without Paying for It Up Front
An agent asked two coaches who should pay for staging that runs up to $2,200 a month. Their answers were a smaller bill and a different day to pay it.
2-minute read
The Email to Send Past Clients Who Never Think to Call You
In one survey, most recent buyers had not asked their agent for anything since closing, and the top reason was not distrust. One short email, sent the same way every quarter, answers it.
3-minute read
The Old Brokerage Page That Leaves AI Unsure Who You Work For
Change brokerages and the last one may still have a page with your name on it. One marketing agency founder says that page can confuse an AI tool about who you work for, and names the fix.
3-minute read
What to Say in Your Marketing Now That Buyers Find the Homes Themselves
Recent buyers were asked what they valued most from their agent, and tours and home searches barely made the list. The top answer points to a new kind of ad, and the sample lines are here.
3-minute read
What to Get in Return When a Seller Gives a Credit to Save the Deal
A buyer was three days in with no deposit down, and the deal was about to be canceled over the interest rate. The seller offered a credit and asked for three things in the same breath.
3-minute read
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